“Erik Pedersen, a 33-year-old Omaha radiologist, is skeptical of marketing - but loves Apple’s. They want the charisma that can only come through an Apple retail environment.'” trying to figure out why they are so successful,’ Gobe said. ‘There is not one retailer from Bloomingdale’s to the Limited that is not looking at Apple and. Laue reports, “Electronics retailers who sell iPods and Macs provide the product, but they don’t connect with customers as emotionally as Apple stores do, said branding expert and author Marc Gobe, chairman and CEO of Desgrippes Gobe, a branding consultancy in New York City. Apple has opened 156 stores worldwide since its first store debuted in 2001.” “Analysts say Apple stores are doing well, and the company’s rapid retail expansion offers evidence. ‘I wouldn’t have had to come here today if there was one in Omaha,'” Laue reports. “‘They have better support and hands-on knowledge,’ said Chad Hedrick, an Omaha sales manager shopping at the store while in town on business. ‘Most places, like an electronics store, they follow you around and they want to make sure you’re not hurting their equipment.'” ‘They asked, ‘Can we help you?’ She was like, ‘No, I’m just checking the weather,” Pruisner recalled. Her mom once stopped at the store en route to a ballgame to check the weather on the Internet. ‘If one person can’t help you, someone else will.’ She doesn’t feel pressured to buy something.
‘You’re completely welcomed,’ she said one recent weekday at West Des Moines’ Jordan Creek Town Center Apple store, the closest Apple store to Omaha. Laue reports, “Customer service is the main reason Iowa State University sophomore Katie Pruisner has visited the West Des Moines Apple store at least 20 times. It’s kind of like coffee lovers - they can buy coffee beans from a grocery store, but many prefer the comfy couch, smiling barista and frothy latte of a coffeehouse.”
It’s also because many Apple fans crave more than just Apple products, which already are available at other Omaha stores. One Omahan even got an Apple logo tattooed on her lower abdomen.
#Apple store omaha ne mac
“For Apple enthusiasts, the expected opening of Apple’s first Nebraska store, at Omaha’s Village Pointe shopping center, is as exciting as the city landing its first Williams Sonoma or Pottery Barn,” Laue reports.”That’s partly because these are, after all, people who save their iPod and Mac boxes like sacred love letters and follow CEO Steve Jobs’ every move.
They track rumored openings on the Web and snap pictures of themselves outside the stores like they’re at the Empire State Building,” Christine Laue reports for The Omaha World-Herald. “Fans of the iPod and Macintosh computer stalk Apple stores like celebrities.
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